I was running myself into the ground..

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On the tools all day. Quoting at night. Juggling calls between jobs.

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And the worst part?
No matter how hard I worked, the leads were never consistent.

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Some weeks the phone rang non-stop. Other weeks, silence.
I relied on word of mouth… then turned to lead services… then agencies… then job bidding platforms.

 

It was always the same cycle:

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• Competing with five other tradies for the same job

• Paying for leads that went nowhere

• Feeling like I was chasing work instead of attracting it

I was exhausted.

I didn’t start my business to feel like a desperate salesperson.
I started it because I was bloody good at what I do.

But I was invisible.

 

And that was the real problem..

 

The Big Breakthrough

One day, out of pure frustration, I filmed a simple before-and-after of a job I was proud of.

No fancy cameras. Just me, the work, and a story of how this project transformed my clients life.

I posted it online… and it took off.

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People started noticing. Sharing. Asking questions. Calling.
My content was getting more traction than any ad I’d ever paid for & it was all FREE!

 

And it hit me - I had just unlocked something INSANE.
A way to attract my dream clients.. The ones who valued quality and were happy to pay for it

A way to build trust, reputation, and consistency...
Just by capturing what I was already doing.

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And now I’m here to help you do the same.

I started The Viral Tradie because no tradie should feel stuck relying on agencies, lead generators, or word of mouth just to keep food on the table.

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Your work deserves to be seen.

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After that first viral post, things snowballed.
I kept filming, refining what worked, testing different content styles - and the results exploded.

 

I grew a following of over 40,000 combined followers across platforms.
Generated more than 10 million views.

Built a brand that attracted seven figures worth of job leads.
And with the extra demand, I even grew a team of subcontractors to keep up.

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But more importantly - I built a life where I could choose the jobs I wanted.
No more chasing, no more bidding, no more stress.

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Just quality clients who already trusted me before we even spoke.

Now I help other tradies do the same.

And all you need to start is your phone and this proven content system that shows you exactly what to film, when to film it, and how to turn it into scroll-stopping content that sells.

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It’s simple, fast, and real.
You do the work. I help you showcase it.